Sales Manager Job At CBL West Africa Limited

CBL West Africa Limited is the newest player in the biscuit market in Ghana, with aggressive plans to expand its range and distribution in the country and in West Africa. It is a wholly-owned subsidiary of CEYLON BISCUITS LIMITED (CBL), Sri Lanka.

CBL is a market leader in its home country with a wide range of biscuits, chocolates, and consumer food products in its portfolio. It currently exports to more than 60 countries and has production facilities in Bangladesh and Myanmar.

Our outstanding brand in Ghana, MUNCHEN Milk shortcake similar to quality, taste, and value for the past 15 years.

Looking for an experienced SALES manager:

Roles & Responsibilities

• Provide leadership for distribution and sales operation in Ghana
• Salesforce Management
• Sales forecasting
• Input critical inputs for pricing decisions
• Design Product Distribution Network Plans
• Create access to retail &managing wholesale/retail promotions

Qualification Required & Experience

• Proactive Male/Female,
• Bachelor or Master Degree in Business, Marketing or Sales as an added advantage
• Excellent communication, facilitation & Presentation skills
• Exemplary work ethics
• 3-5 years experience in the biscuit industry/FCMG in a similar role in Ghana
• Salary and benefits will be at par with current industry norms

Location: Accra

How To Apply For The Job

We encourage both local and ex-pat candidates to apply. Only suitably qualified candidates should e-mail their resume (including a recent colour photograph) to:


Closing Date: 02 November 2021

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